In this short article I do want to demonstrate how with almost no effort on your part you possibly can make start to construct a patient generating online / offline presence.
What folks (and more to the point prospective clients) see and think of your online presence will probably have a massive effect how seriously they take all of your other advertising. This is because the moment a prospective patient sees something you're featured in - whether this is an advert / PR / article etc. first thing most of them can do (and by most After all all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a poor quality website or simply a lack of presence then they are less inclined to follow up with making that initially appointment...
... and when they don't make the initial appointment you've no way of amazing them along with your brilliance and getting them to remain with you for care!
On one other hand if you appear such as a practice someone could conduct business with i.e. Buy google 5 star reviews you've an expert looking site, plenty of raving reviews and testimonials, video clips on YouTube, a Google+ business page with all of your practice details / offers and coupons then who are they more likely to visit you or another less select practitioner?
It is incredibly easy to setup a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as a fast review here's a brief outline of a some of the things you ought to be considering:
1. Actively encourage your staff to seek reviews and testimonials from all of your patients who say anything complementary about you / your services / or your practice / or staff! Deliberately look for those with positive items to say about you to be able to maximise the great things that are said about you. It might sound biased (which it is!) but if you merely ask those with positive thing to express about you to express them you then are certain to get far more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews tend to be first thing people read and are almost universally trusted - and you need as many of them as you may get!
3. I've said it before and I'll say it again - there is nothing stronger than testimonials and other social proof to exhibit precisely how brilliant you're! Get a variety of these in video / audio / plain text and get them on your site / Google + and YouTube!
4. Get articles and press releases discussing you and your practice that "talk you up" and load them with one of these testimonials. Once in some recoverable format these could be converted to posters for the clinic waiting rooms and changing areas, put into newsletters and other articles and even uploaded to the Internet and syndicated utilizing the various online PR web services.
Yes, I understand this means you've to do something to increase your organization and strengthen you practice. Yes, you might have to do a little work to encourage more patients to utilize your services... but if it's a throat and neck race between you and the therapist down the street you should do something to go you in-front - and these four steps are only the one thing!
